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Rubbish idea will be good news for charities

A new anti-litter project is to be launched this week in seven areas across England, which encourages cleaner streets and also benefits local charities and good causes.

The ‘Bin it for Good’ scheme, which is funded by the Wrigley Company and delivered in partnership with Keep Britain Tidy, aims to encourage residents to do the right thing with their litter, and use the bins provided rather than dropping rubbish on the ground The more litter that goes into the bins and the less on the ground, the more money the featured charity of the month will receive.

For three months, all bins within a defined target area, such as a high street or park, are transformed into charity collections pots and will feature a new local charity or cause each month.
Cllr Lisa Trickett, Cabinet Member for Sustainability at Birmingham City Council, said: “Birmingham spends £13million on street cleansing across every year, with £1billion being spent nationally by local authorities. Some of that could be used on other front-line services if we all showed we love where we live by disposing of our litter in a responsible way.
“That is exactly why Birmingham City Council are excited to be taking part in the Bin it for Good project. Three local good causes will benefit from responsible behaviour and I hope this persuades some people who might be tempted to throw a sweet wrapper or drinks can on the floor to think twice.
“We are willing to look at schemes that work elsewhere if they help make Birmingham cleaner and greener. This has been a success in Essex and there is no reason it cannot be embraced here too.”
Rose Tehan. Market Research Manager at Keep Britain Tidy, said, “The Bin it for Good project was first piloted in Rayleigh town centre in 2014, and we found a reduction in litter of over 40% during the three ‘charity bins’ months. At the same time, three local charities received over £1300 of financial support for their work. The pilot was also shortlisted for two Local Government Chronicle Awards and is in the running for an APSE Services Award in the Best Innovation category.”
The seven areas where Bin it for Good will be rolled out are:
Barnet Homes – Grahame Park Estate
Birmingham City Council – Birmingham city centre (main retail area)
Breckland District Council – Thetford town centre
Manchester City Council – Oxford Road corridor
Northumberland County Council – Prudhoe town centre
Thanet District Council – Margate Old Town and Harbour Arm including Turner Contemporary Art Centre
Wirral Metropolitan Council – Arrowe Park, Central Park and Plymyard Playing Fields

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